The Blog on product feed optimization
The EasyInsights Platform – Advanced Performance Tracking and Cross-Platform Attribution for Insight-Led Marketing
In the modern data-driven marketing world, understanding user interactions and evaluating performance across multiple platforms is crucial. Conversion tracking and cross-platform attribution empower marketers to precisely assess which campaigns, channels, and touchpoints drive real results. Easy Insights software delivers sophisticated analytics and automation tools built to help businesses simplify their marketing data, optimise ad spend, and execute smarter strategies in a GDPR-ready way.
The platform simplifies complex data integration by aggregating metrics from multiple advertising, CRM, and analytics tools into a centralised dashboard. Whether you’re managing multiple campaigns across LinkedIn, Meta, and Google Ads, EasyInsights ensures complete visibility of performance metrics while minimising data silos and manual reporting errors.
Powerful Conversion Tracking with Multi-Touch Attribution
EasyInsights enables marketers to go beyond basic click tracking by offering granular conversion analytics across all user touchpoints. It allows teams to measure conversions that happen both online and offline, such as purchases, sign-ups, and leads—ensuring every meaningful customer action is recorded.
With robust data-driven attribution, businesses can understand which channels truly contribute to conversions. Instead of giving full credit to the last interaction, attribution models such as linear, U-shaped, or algorithmic approaches distribute credit more accurately across multiple touchpoints. This allows marketers to allocate budget more effectively and boost overall ROI.
The unified attribution framework also helps brands discover hidden patterns in user journeys, allowing for strategic campaign optimisation and stronger performance insights.
Privacy-First Tracking with Server-Side Technology
As browser restrictions and privacy regulations evolve, traditional cookie-based tracking methods are becoming ineffective. EasyInsights solves this challenge with backend tracking, which ensures accurate data capture while maintaining user privacy.
Unlike browser-based methods that rely on cookies, server-side tracking collects and processes event data directly from servers, minimising data loss from ad blockers or tracking prevention mechanisms. This results in more precise attribution and compliant data handling—critical for businesses operating under modern data protection frameworks.
By adopting server-side tracking, companies can secure their analytics setup and maintain consistent insights even as the digital landscape shifts toward privacy-first ecosystems.
Product Feed Optimisation for E-Commerce Success
For e-commerce brands, catalogue optimisation plays a pivotal role in improving ad performance and visibility across platforms like Google Shopping, Meta, and marketplaces. EasyInsights streamlines this process by enhancing, categorising, and enriching product data to ensure that every listing meets platform requirements and search relevance criteria.
Optimised feeds raise click-through rates and conversion rates by delivering accurate, high-quality information to potential customers. Additionally, EasyInsights allows marketers to auto-sync inventory, pricing, and product attributes—eliminating manual errors and ensuring real-time accuracy across multiple channels.
This automation not only conserves time but also maximises campaign profitability by ensuring that ads are always targeting the right audience with the right product data.
Privacy-First Analytics with Cookieless Tracking
The marketing industry is transitioning toward a privacy-first approach, where third-party cookies are being phased out. EasyInsights leads this transformation with innovative privacy-based tracking solutions that enable marketers to continue capturing meaningful insights without compromising privacy.
By leveraging direct audience data and advanced identifiers, the platform allows for effective audience measurement and conversion attribution even in privacy-restricted environments. This ensures that businesses can preserve insight quality, refine campaigns, and make informed decisions despite regulatory and technological changes.
Cookieless tracking through EasyInsights also improves transparency, giving both advertisers and consumers increased trust in how data is managed and used for performance measurement.
Benefits of Using EasyInsights
Businesses across industries choose EasyInsights for its ability to centralise analytics, simplify analytics, and deliver accurate insights across all marketing platforms. By combining conversion tracking, cross-platform attribution, server-based analytics, catalogue optimisation, and cookieless tracking in one solution, the platform empowers marketing teams to focus on strategy rather than manual data operations.
Key benefits include:
• Unified data management from all server-side tracking ad networks and analytics tools
• Live privacy-compliant tracking and reporting
• Smarter budget allocation through accurate attribution models
• Enhanced data accuracy with server-side and cookieless technologies
• Streamlined optimisation of product feeds for better e-commerce performance
Final Thoughts
In a landscape where privacy regulations are becoming stricter and data fragmentation is expanding, EasyInsights stands out as a powerful solution for marketers seeking control and precision. Its integrated capabilities in conversion measurement, multi-channel attribution, server-based data capture, and privacy-first analytics ensure that businesses can continue to measure success and adapt confidently to future changes. With intelligence, accuracy, and compliance at its core, EasyInsights empowers marketing teams to convert analytics into growth and achieve sustainable growth.